Head of Data Driven Business, Sony Music Entertainment
Marcel Helfman ist ein echtes Sony Music Gewächs. Er kam 2015 als Praktikant und im nächsten Jahr als Werkstudent. Nach dem Studium stieg er dort richtig ein und ist nach mehreren Zwischenschritten nun seit 2020 Head of Data Driven Business.
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.