Marius Reichard is responsible for the strategic direction of IT in the field of big data & advanced analytics at Continental. His focal points are data governance, (logical) data integration and user enablement to perform (self-service) advanced analytics. In addition, he is avocational self-employed and guides companies through their digital journey. Marius Reichard holds a Master of Science in Business Informatics and started to focus on big data at E.ON in 2010.